Louis Vuitton designer Pharrell Williams borrows from California surf culture as heatwave hits Paris
By Reuters
June 23, 2026 – 2:57 PM PDT
Designer and musician Pharrell Williams appears at the end of his Menswear Spring-Summer 2027 collection show for fashion house Louis Vuitton during Men’s Fashion Week in Paris, France, June 23, 2026. REUTERS/Gonzalo Fuentes 
Models present creations by designer and musician Pharrell Williams as part of his Menswear Spring-Summer 2027 collection show for fashion house Louis Vuitton during Men’s Fashion Week in Paris, France. REUTERS/Gonzalo Fuentes 
Models present creations by designer and musician Pharrell Williams as part of his Menswear Spring-Summer 2027 collection show for fashion house Louis Vuitton during Men’s Fashion Week in Paris, France, June 23, 2026. REUTERS/Gonzalo Fuentes 
Designer and musician Pharrell Williams appears at the end of his Menswear Spring-Summer 2027 collection show for fashion house Louis Vuitton during Men’s Fashion Week in Paris, France, June 23, 2026. REUTERS/Gonzalo Fuentes
PARIS (Reuters) – Pop singer-songwriter and Louis Vuitton designer Pharrell Williams made a giant artificial waterfall the backdrop of his 2027 spring-summer collection on Tuesday, kicking off Paris fashion week just as a record-breaking heatwave paralysed large parts of France.
Models wore an eclectic mix of denim, hoodies and flashy jackets as they walked over sand. Some carried surfboards while others sported tiny monogram bags.
The show leaned heavily into American surf and skate culture. Many looks featured low-cut sneakers whose silhouette, white rubber soles and laces resembled those of Californian lifestyle brand Vans.
Watchers and staff were seen gasping and sweating during the show held outside the Cité Universitaire, a vast 20th-century student housing complex in southern Paris. Temperatures remained well above 30 C around 9 p.m. local time.
Paris’s runway shows got underway as much of western and central France, including Paris, was experiencing temperatures around 40 C, forcing tourist sites like the Eiffel Tower to close.
The heat so far has not led to show cancellations. But some labels, including Dior and Rick Owens, changed their schedules to hold shows in the morning, Fashion Week organising body FHCM told Reuters in an emailed statement.
A spokesperson for LVMH’s flagship brand Louis Vuitton told Reuters the company has ramped up water supplies and increased breaks ahead of Williams’ show to improve working conditions.
Among the more classic styles, there were pullovers with leather patches and dark green suits and coats.
Paris men’s fashion week will be followed by haute couture week from July 6, with Pierpaolo Piccioli’s first couture show for Balenciaga among the most anticipated events.
Reporting by Tassilo Hummel; Editing by David Gregorio
